What went wrong with Breaking Bad: Empire Business? | Pocket Gamer.biz

What went wrong with Breaking Bad: Empire Business? | Pocket Gamer.biz


For those of us who have been playing Breaking Bad: Empire Business during its prolonged soft launch, the news it’s been canned should come as no surprise.

“Despite our best efforts here at Phase One Games, unfortunately Breaking Bad: Empire Business will soon be decommissioned,” was the official in-game statement.

“On July 28th, 2017, all Breaking Bad: Empire Business servers will be shutting down permanently.”

For one thing, it was in soft launch for a long time; since November 2015. That’s never a good sign, especially for a game with an expensive IP attached.

Similarly, despite the long test period, nothing much ever seemed to change.

Breaking Bad: Empire Business always felt odd.

So, what went wrong?

Right IP. Wrong game?

Breaking Bad: Empire Business always felt odd.

The highly acclaimed TV series finished after five seasons back in 2013, and although the spin-off Better Call Saul is still in production, Empire Business is totally focused on the original.

It’s always hard for licensed games to align themselves to longform TV series’, but, as the name suggests, Empire Business ignored the potential of the strong characters – Walt, Jesse etc. – and instead was a fairly traditional mobile resource management game.

Akin to Game Of War – a high-profile member of the 4X genre – players levelled up different building types to generate the four soft resources required to further level up their buildings and also progress through a detailed technology tree.

The other main element was the card-collection Crew feature.

This used typical random gacha mechanics to drop characters of different rarities who…



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