Tim Cook pens employee email in wake of Hurricane Harvey, says Apple has donated $2M to relief efforts

Tim Cook pens employee email in wake of Hurricane Harvey, says Apple has donated $2M to relief efforts


Apple CEO Tim Cook this week penned a company-wide email in wake of Hurricane Harvey. In the email, obtained by BuzzFeed, Cook said that “the storm’s impact is felt by all of us” as Texas is home to some 8,700 Apple employees and outlined Apple’s efforts to help…


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Cook noted in the email that he was in Austin last week before the landfall of Harvey and Apple’s Austin campus was already bracing for the impact and preparing to help those in need. In conjunction with the Central Texas Food Bank and Caffe Macs, Apple is running a donation drive for food, diapers, and personal hygiene items.

I was in Austin the day before Harvey came ashore, and the team was already bracing for the storm and the long recovery. Today that work continues. At our Austin campuses, we are kicking off a donation drive in partnership with the Central Texas Food Bank and Caffè Macs to collect food, diapers and personal hygiene items — all things that are critical in the aftermath of a storm of this magnitude.

Furthermore, Cook said that customers have donated $1 million via iTunes to the Red Cross in support of Harvey relief efforts, while Apple itself has donated $2 million:

As Harvey was making landfall, we put in motion critical donation programs. Apple is making it easy for customers to donate directly to the American Red Cross through the App Store, iTunes and apple.com, and we’re matching employee donations two-for-one.

Thanks to your generosity and that of our users, Apple has helped raise more than $1 million in just the past few days. That’s in addition to the $2 million…



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