The Weekly: August 13th 2017 | Pocket

The Weekly: August 13th 2017 | Pocket

Each weekend we’ll be rounding up a selection of the most interesting articles related to mobile and the games industry at large.

This week includes an investigation into the games companies that avoid paying income tax, how NetEase is looking to Nintendo for inspiration, how Game Freak designs all those pokemon, and Jam City CEO Chris DeWolfe bigs up the company’s potential IPO.

See an article you think we should share? Email Craig Chapple at to add it to our weekly round-up.

How American game companies avoid paying income tax

Nintendo’s Chinese rival wants to know what makes Western gamers tick

“Whenever we demonstrate our titles worldwide, people can see our self-made titles have very high production values,” said vice president of NetEase Games Ethan Wang. “But the problem is that while we may make very good games, we are not familiar with the rhythm of overseas users, their ways of playing games.”

Here’s how Game Freak designs Pokemon creatures

“One thing we always really pay attention to is treating them like living creatures so you have to try and imagine where it would live in the environment and why it looks the way it does, what would it eat? For example,” [Pokemon director, producer, and composer Junichi] Masuda says. “When designing Pokemon, and not just from a graphic design perspective, there must be a reason for why it looks the way it does and you have to think about why it might live in the Pokemon world.”

Jam City CEO Chris DeWolfe talks mobile gaming strategy – and a 2019 IPO

“A lot of companies have failed, because they’ve gotten out of…

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