Sony Launches Google Assistant-Enabled LF-S50G Smart Speaker, WF-1000X Earbuds at IFA 2017

Sony Launches Google Assistant-Enabled LF-S50G Smart Speaker, WF-1000X Earbuds at IFA 2017


Sony is joining Silicon Valley companies in taking a crack at the nascent smart-speakers and the connected earbuds markets. On Thursday at the IFA trade show event, the Japanese electronics company unveiled a HomePod-like LF-S50G speaker and an AirPods-like WF-1000X earbuds.

The Japanese company wants to get smart speakers right, so it has put a lot of thoughts on improving “smart” and “speaker” aspects, it said. For intelligence, Sony has partnered with Google to use Google Assistant on the LF-S50G speaker. Additionally, the speaker can also gauge human gestures, enabling people to more conveniently control what they want on their speaker.

The company firmly believes its smart speaker will do well, Sony said, adding that the sound quality on its speaker is particularly good. Sony has managed that by housing a subwoofer inside the speaker for bass, and an omnidirectional two-stage diffuser to efficiently disseminate waves. The company says its speaker will offer a full-range vocal and treble notes, something music aficionados will appreciate.

In addition to Bluetooth and Wi-Fi connectivity options, the Sony LF-S50G speaker can also pair with devices using NFC. The LF-S50G speaker can withstand splashes and it supports multi-room audio controls. You can buy it in white or black options at the retail price of $199.99 (roughly Rs. 12,800). The company will start shipping the LF-S50G speaker in the United States starting October.

On the sidelines of the LF-S50G speaker launch, Sony also announced three new noise cancellation models in its 1000x earbuds lineup: wireless WF-1000X earbuds that would directly compete with Apple’s



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