Mobile eSports: How Can Brands Segment this Audience? | Pocket Gamer.biz

Mobile eSports: How Can Brands Segment this Audience? | Pocket Gamer.biz


Paul Bullock is a Digital Marketing Manager at digital marketing agency Fast Web Media.

The eSports revolution is in full flow, but a critical element has so far been left behind.

Mobile gaming has long been the black sheep of the gaming family, and it’s still seen by many as a populist and unworthy offshoot that’s the exclusive domain of bored commuters.

However, there’s a great opportunity for those in the eSports sector – and brands looking to get involved – in mobile eSports.

In April this year, Newzoo reported that mobile represents the “most lucrative sector” in the gaming market and has grown to $46.1 billion this year, a 42% share of the overall market. By 2020, the company forecasts, that will increase to over 50%.

Platforms such as Skillz have aided this growth by allowing mobile players to compete against each other with greater ease.

Another significant leap forward has been made recently with the introduction of eSports perennial Street Fighter to the service. The move is something of a departure for Skillz, which has typically courted more casual gamers, but one that could prove hugely significant.

“With this partnership, Street Fighter will define the future of competitive mobile gameplay,” Skillz founder and CEO Andrew Paradise said.

The more eSports can court mobile gamers, the more the fan base will grow, making it even more lucrative for advertisers and brands.

This isn’t simple PR hype. With Street Fighter making the transition, other major eSports titles are sure to follow suit, and that’s unquestionably good for the sector. The more eSports can court mobile gamers, the more…



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