Various apps, books, and games are available for up to 80% off. Included here are premium games like: Need for Speed Most Wanted, Star Wars: KOTOR, Bloons TD 5, FINAL FANTASY TACTICS: WotL, Lara Croft GO, Call of Duty:Black Ops Zombies, or SpongeBob Moves In.
Moreover, movies are now available for as low as $0.99, while TV shows are 50% off. Last but certainly not least, this summer, Google is offering 4-month Google Play Music subscriptions for free.
Apps, games, music, and books will be discounted until July 6, while movies and TV shows will be available at lower prices until July 13. Unfortunately, it looks like the summer sale is not available everywhere, but Google Play users in the US, Canada, the UK, and some European markets can certainly take advantage of it.
source: Google blog
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