Even Steve Jobs didn’t understand what the iPhone truly was

Even Steve Jobs didn’t understand what the iPhone truly was


The phone is dead. The iPhone killed it.

It’s hard to say when exactly the inflection point came. Was there was a single point in time that the devices in our pockets became computers first and phones as a distant second? Was it the original iPhone, released 10 years ago today? Perhaps it was the iPhone 3G, which added faster internet, or the iPhone 5, which supported LTE. Or maybe it was iPhone OS 2, which opened up the App Store for developers to create their own communication platforms outside of SMS and voice calls.

Whether it was a slow transition or a single device, with the benefit of hindsight, it’s clear that the iPhone has forever changed how people communicate by putting the internet at the forefront.

Looking back to the original announcement of the iPhone on June 29th, 2007, it’s easy to see how most people would not have predicted that the “phone” part was the least important aspect of this new device. During the keynote, Apple chief executive Steve Jobs famously faked out the audience by claiming that he would be announcing three revolutionary products, which he quickly revealed to be a single device. The first was “a widescreen iPod with touch controls,” the second “a revolutionary mobile phone” (emphasis mine), and the third “a breakthrough internet communicator.”

If you watch the video, you can see the first two so-called products get wild applause, while the third — the internet communicator — gets more muted clapping when compared to the long-rumored touchscreen iPod and Apple-produced phone. It almost seems as…



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