Apple raised more than $3M Hurricane Harvey relief, US Coast Guard using iPads in search efforts, Cook says

Apple raised more than $3M Hurricane Harvey relief, US Coast Guard using iPads in search efforts, Cook says


Apple CEO Tim Cook addressed Hurricane Harvey in a letter to employees on Wednesday, detailing the company’s efforts to help those impacted by the storm as well as its own employees.

In the memo, a copy of which was obtained by BuzzFeed News, Cook notes Apple helped raise more than $3 million in aid for the American Red Cross donations, including a $2 million pledge from Apple itself. The company opened iTunes donations for Hurricane Harvey relief on Sunday.

Apple’s own global crisis management team is on the ground in Texas to help employees impacted by ongoing flooding, Cook said.

Cook was in Austin to promote an expansion of the “App Development with Swift” curriculum the day before Harvey made landfall.

“I was in Austin the day before Harvey came ashore, and the team was already bracing for the storm and the long recovery. Today that work continues,” Cook said. “At our Austin campuses, we are kicking off a donation drive in partnership with the Central Texas Food Bank and Caffè Macs to collect food, diapers and personal hygiene items — all things that are critical in the aftermath of a storm of this magnitude.”

In addition to corporate relief efforts, Apple’s hardware is being utilized by the U.S. government to coordinate search and rescue operations. Specifically, nearly 24 USCG helicopters taking part in the action are equipped with iPads, Cook said.

The email in full:

Team,

As you know, Hurricane Harvey is having a devastating impact on Texas and Louisiana. Our thoughts are with our employees in the storm zone and the millions of people whose lives have been disrupted by rain, wind and floods. I want to update…



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