Apple marketing chief discusses ‘unbelievable’ response to ARKit, HomePod, more in interview

Apple marketing chief discusses ‘unbelievable’ response to ARKit, HomePod, more in interview



 

Apple vice president of worldwide iPod, iPhone, and iOS product marketing Greg Joswiak says developer response to the company’s new ARKit tools is “unbelievable,” suggesting consumers will have plenty of augmented reality app to browse through when iOS 11 launches this fall.

Apple marketing lead Greg Joswiak presents iPhone SE at a special event in 2016.

Joswiak touched on ARKit, the upcoming HomePod speaker and machine learning in an interview with The Australian on Thursday. In particular, developers are showing healthy interest in coding AR apps for iOS, the platform that will serve as Apple’s launching pad into the cutting edge technology.

“They’ve built everything from virtual tape measures (to) ballerinas made out of wood dancing on floors,” Joswiak said. “It’s absolutely incredible what people are doing in so little time.”

The executive was likely referring to an ARKit demo app called AR Measure that went viral earlier this week thanks to Twitter and other social media sites.

A simple idea that is incredibly difficult to accomplish using standard 2D cameras, AR Measure lays down a virtual tape measure in real space. ARKit simplifies the coding process by tapping into iPhone’s sensor suite and handling complex real-time spacial awareness algorithms.

Joswiak also name checked Ikea, which is building a shopping app that uses ARKit tools to superimpose furniture in a customer’s room. In the commercial sector, Joswiak sees AR apps evolving for shopping, furniture placement, education, training and services.

“I think…



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