While playable ads are the hottest ad unit out there, there are are still a few myths around the format which persist on both the app monetisation and marketing sides.
Below we go through some of those myths, looking at how playable ads work, how they impact gameplay or app performance, and the ultimate question – whether a 30 second ad can really capture the complexity of a mobile game.
Let’s start with some myths on the monetisation side.
1. Playable ads interrupt gameplay
Many developers are under the impression that serving ads with gameplay inside a gaming app is confusing, hurts user experience and distracts users.
However, playable ads actually help build positive in-app user experiences, since they’re designed to be as enjoyable as possible. This is why you typically see countdown timers on playable ads, because savvy UX designers understand that users feel better when they have the option to x-out – no matter the ad format.
This way, playable ads can’t monopolise your users’ time. By providing users with a genuinely entertaining ad unit, developers are building game loyalty and engagement.
Ultimately, user experience depends on the developer, and where you serve the playable ads will dictate how users view them. There are many ways to integrate playable ads so that they facilitate engagement and retention – especially if the ads are running on rewarded traffic.
Playable ads actually help build positive in-app user experiences, since they’re designed to be as enjoyable as possible.
If they are running on rewarded traffic, you can serve…
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